HELLO! WE'RE MAR-CO
OBSESSED WITH CONSUMER-BEHAVIOUR, FOCUSED ON ROI.
• Founded in 2022 by Loredana, MAR-CO is a boutique digital marketing agency specialising in growth through conversion rate optimisation (CRO).
• Based in Leeds, our dynamic duo have 16+ years of combined digital experience, working with clients globally.
• We use consumer psychology principles to improve online experience and increase sales for our clients.
SERVICES.
CONVERSION.
IT'S OUR THING.
Our process starts with us understanding our clients and our clients customers, inside out.
MAR-CO’s business-growth focused services have been carefully designed to increase ROI.
CONVERSION COPY.
Increase sales through copy that provides value and is more personalised to your customer. Our team will work with you to audit and re-write copy to convert more customers.
WEBSITE AUDITS.
Combining data analysis and internal UX expertise we review, report and recommend actionable ways to reduce friction points and improve your website performance.
OPTMISATION PLANS.
A/B and multi-variant testing to understand your customers, and experiment strategies to continuously improve their website experience.
TRAINING & CONSULTING.
Engage us for 1:1 support, consulting, training and workshops. We educate your team and teach how to employ conversion tactics in your business.
TECHNOLOGY.
DATA-DRIVEN GROWTH EXPERTS.
Leveraging the latest technology and our internal expertise, we provide insights and devise CRO strategies that enable your business to grow:
HEAT MAPPING.
Leveraging platforms such as Mouseflow and Hotjar, we provide insights into your users interactions by analysing clicks, scrolls attention and movement.
SESSION RECORDINGS.
Data can only tell you one part of the story, whereas session recordings help to explain the 'why' something happened. Using Mouseflow, we analyse session recordings to find the friction points and barriers to conversion.
A/B TESTING.
Working across a number of testing platforms, we create and test content and experiences to increase conversion rates.
WEB DEVELOPMENT.
Our in-house senior full stack developer has 10+ years experience, specialising in UI & UX working across a variety of languages, frameworks and CMSs.
TESTIMONIALS.
WE LOVE THE WORK WE DO.
For me as a business owner, it starts with Loredana. She is an expert in this area and importantly, is a good person. I trust her and she "gets it". A missed client is expensive in my business and Loredana's approach means this happens much less and importantly I now know rather than guess.
Geremy Glew
Managing Director & Founder, Placed Hospitality Recruitment
Dana was absolutely fantastic and the insights provided immediately made a difference. She is extremely knowledgeable about her subject and provides clear and actionable insights which actually make a difference. We are so thankful she was able to help us.
James Collin
Director & Founder, Yorkshire Mushroom Emporium
Thank you so much to Dana and MAR-CO.Digital! The website audit was so helpful! Everything made perfect sense but most of the things I had never thought about before. I'm excited to make the changes and I'm sure I will see results from it. I recommend this service to anyone with an online business! I think it's so important.
Sarah Walker
Founder, Gru Languages
CONTACT.
LET'S TALK ABOUT GROWTH.
Reach us by email or phone to find out more about our services and request pricing.
FREE WEBSITE REVIEW.
FIND OUT HOW TO CONVERT MORE TRAFFIC.
Register to receive a personalised review of your website. This video includes:
3 x insights to improve website experiences, 3 x recommendations to increase conversions.
3 x insights to improve website experiences, 3 x recommendations to increase conversions.
FAQs.
YOUR CRO QUESTIONS ANSWERED.
WHAT IS CRO?
CRO (Conversion rate optimisation) is the process of increasing the volume new or exisiting customers who enquire, subscribe or buy from your website. It involves:
- Identify where any blockages currently exist - where and why are users leaving the website?
- Creating strategies to improve the current experience, such as making copy more personalised or improving the navigation on a page.
- Running experiments on the website to increase the conversion rate.
WHAT ARE THE BENEFITS OF CRO?
- Better marketing ROI
- Personalise customer experience
- Enhance user experience
- Improve brand reputation
- Increase leads and sales
- Higer conversion rates
- Reduce bounce rates
CAN CRO WORK WITH MY EXISTING MARKETING STRATEGY?
- Absolutely! In fact, CRO will improve the performance of your exisiting sales and marketing strategy.
- A common pain point we find is companies are spending a hell of a lot of marketing money on traffic, but struggle to convert it. CRO is about how you convert that traffic.