MAR-CO.

Compare Companies: Home Improvements.

CRO strategy | AB Testing

CRO Strategy and AB testing for Double Glazing leads.

Compare Companies offer home improvement comparison services (including double glazing, conservatories, solar panels, and alarms).

The objective was to improve the conversion rates from their Google Ads, for their Double Glazing product.

We conducted an in-depth CRO audit and ran landing page AB testing to identify friction points in the user experience.

Results.

%

Increase in conversion rates.

+

Additional leads generated from AB testing.

+

Landing pages standardised across other home improvement products.
"MAR-CO are true experts in conversion strategy and optimising the lead-to-sale process. Loredana’s hands-on approach and our weekly team meetings ensured continuous progress."

Howard Standring

Digital Marketing Manager, Compare Companies

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