Privacy Policy.

This privacy policy applies between you, the User of this Website, and MAR-CO Digital Limited, the owner and provider of this Website. MAR-CO Digital Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

1. In this privacy policy, the following definitions are used:

1. In this privacy policy, unless the context requires a different interpretation:

   1. the singular includes the plural and vice versa;

   2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

   3. a reference to a person includes firms, companies, government entities, trusts and partnerships;

   4. “including” is understood to mean “including without limitation”;

   5. reference to any statutory provision includes any modification or amendment of it;

   6. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

1. This privacy policy applies only to the actions of MAR-CO Digital Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

2. For purposes of the applicable Data Protection Laws, MAR-CO Digital Limited is the “data controller”. This means that MAR-CO Digital Limited determines the purposes for which, and the manner in which, your Data is processed.

Data collected

1. We may collect the following Data, which includes personal Data, from you:

   1. name;

   2. contact Information such as email addresses and telephone numbers;

   3. IP address (automatically collected);

   4. web browser type and version (automatically collected);

   5. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);

in each case, in accordance with this privacy policy.

How we collect Data

1. We collect Data in the following ways:

   1. data is given to us by you;

   2. data is received from other sources; and

   3. data is collected automatically.

Data that is given to us by you

1. MAR-CO Digital Limited will collect your Data in a number of ways, for example:

   1. when you contact us through the Website, by telephone, post, e-mail or through any other means;

   2. when you elect to receive marketing communications from us;

in each case, in accordance with this privacy policy.

Data that is received from publicly available third parties sources

1. We will receive Data about you from the following publicly available third party sources:

   1. Facebook; 

   2. Google; 

   3. LinkedIn.

Data that is collected automatically

1. To the extent that you access the Website, we will collect your Data automatically, for example:

   1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

   2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of Data

1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

   1. internal record keeping;

   2. improvement of our products / services;

   3. transmission by email of marketing materials that may be of interest to you;

   4. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

in each case, in accordance with this privacy policy.

1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

2. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

   1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.

   2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.

   3. if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

Who we share Data with

1. We may share your Data with the following groups of people for the following reasons:

   1. our employees, agents and/or professional advisors – to work on projects and/or advise solutions for services used. ;

in each case, in accordance with this privacy policy.

Keeping Data secure

1. We will use technical and organisational measures to safeguard your Data, for example:

   1. access to your account is controlled by a password and a user name that is unique to you.

   2. we store your Data on secure servers.

2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: loredana@mar-co.digital.

3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

1. You have the following rights in relation to your Data:

   1. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

   2. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.

   3. Right to erase – the right to request that we delete or remove your Data from our systems.

   4. Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.

   5. Right to data portability – the right to request that we move, copy or transfer your Data.

   6. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.

2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: loredana@mar-co.digital.

3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.

4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

1. MAR-CO Digital Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of MAR-CO Digital Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

2. We may also disclose Data to a prospective purchaser of our business or any part of it.

3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

1. This Website may place and access certain Cookies on your computer. MAR-CO Digital Limited uses Cookies to improve your experience of using the Website and to improve our range of services.  MAR-CO Digital Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

2. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

3. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling MAR-CO Digital Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

4. This Website may place the following Cookies:

1. You can find a list of Cookies that we use in the Cookies Schedule and on www.mar-co.digital/cookie-policy

2. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off  Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

3. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

4. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

5. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

General

1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

1. MAR-CO Digital Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact MAR-CO Digital Limited by email at loredana@mar-co.digital.

Attribution

1. This privacy policy was created using a document from Rocket Lawyer (https://www.rocketlawyer.com/gb/en).

This privacy policy was created on 13 January 2023.

Cookies

Cookie Schedule

Below is a list of the cookies that we may use. We have tried to ensure this is complete and up to date, but if you think we have missed a cookie or there is any discrepancy, please let us know.

Cookies that we use on the Website:

Strictly Necessary Cookies

We may use the following strictly necessary cookies:

Session Cookie

Purpose: Maintains the user's session across pages, ensuring smooth navigation without losing form data or preferences. This cookie expires when the user leaves the website.

CSRF Token Cookie (Security Cookie)

Purpose: Protects against cross-site request forgery (CSRF) attacks by ensuring that form submissions (e.g., contact forms) are made by legitimate users.

Load Balancer Cookie (if hosted on a scalable server infrastructure)

Purpose: Distributes traffic efficiently across multiple servers to optimize performance and prevent downtime.

Cookie Consent Cookie

Purpose: Remembers the user’s cookie preferences, ensuring that the consent banner is not repeatedly shown after selection.

Authentication Cookie (if login is required for admin panel access)

Purpose: Secures access to the website’s backend or admin area, keeping logged-in administrators authenticated.

Routing Cookie (if using a content delivery network or cache system)

Purpose: Directs users to the most appropriate server for faster page loading times and better performance.

Functionality Cookies:

We may use the following functionality cookies:

Language Preference Cookie

Purpose: Stores the user’s selected language to ensure that the website is displayed in their preferred language on future visits.

Theme/Appearance Cookie

Purpose: Saves user preferences for website themes or display settings (e.g., dark mode vs. light mode) to enhance the browsing experience.

Form Autofill Cookie

Purpose: Remembers previously entered contact form details (e.g., name, email, phone number) so users don’t have to re-enter them when revisiting the site.

Live Chat Support Cookie (if applicable)

Purpose: Stores chat session history to keep conversations active when users navigate between pages or return to the site later.

User Preference Cookie

Purpose: Retains other user-selected settings, such as preferred consultation topics or location-based services, to offer a more personalized experience.

Embedded Video Player Cookie (if using YouTube or Vimeo)

Purpose: Saves user playback settings and preferences for embedded video content, ensuring a smoother media experience.

Map Service Cookie (if using Google Maps)

Purpose: Stores map interaction preferences and location data to provide a seamless experience when users explore business locations or directions.

Analytical/Performance Cookies

Google Analytics Cookie (_ga, gid, gat, etc.)

Purpose: Collects data on website traffic, visitor behavior, and interactions to help improve website performance and user experience. It tracks metrics like session duration, pages visited, and referral sources.

Session Recording Cookie (Micrsoft Clarity)

Purpose: Captures anonymized user interactions, such as mouse movements, scrolling, and clicks, to identify areas for UX/UI improvements.

Page Load Performance Cookie

Purpose: Measures how quickly pages load and detects issues that may impact website performance, ensuring a smooth experience for visitors.

Referral Tracking Cookie

Purpose: Identifies how visitors arrived at the website (e.g., from Google search, social media, or direct traffic) to evaluate marketing efforts.

A/B Testing Cookie (VWO)

Purpose: Helps run A/B tests by assigning users to different variations of a webpage to determine which version performs better.

Error Logging Cookie

Purpose: Tracks errors and website crashes to help diagnose technical issues and improve website stability.

Targeting Cookies

MAR-CO Digital Limited do not currently do any paid advertising activity.

However these are cookies we may use in the future:

• Google Ads Cookie (_gcl_au) (if running Google Ads)

  • Purpose: Tracks conversions from Google Ads and helps measure the effectiveness of paid advertising campaigns by linking ad clicks to user actions on the website.

• Facebook Pixel Cookie (fbp, fr) (if using Facebook/Instagram Ads)

  • Purpose: Collects data on visitors from Facebook and Instagram ads, enabling remarketing and performance tracking of ad campaigns.

• LinkedIn Insight Tag Cookie (li_fat_id, li_sugr, AnalyticsSyncHistory, etc.) (if using LinkedIn Ads)

  • Purpose: Gathers data on LinkedIn users who visit the website to measure ad performance and enable retargeting.

• Twitter Ads Cookie (personalization_id, guest_id, etc.) (if using Twitter/X Ads)

  • Purpose: Tracks engagement from Twitter ads and helps personalize advertising content based on user interactions.

• Retargeting/Remarketing Cookies (e.g., DoubleClick by Google, AdRoll, Criteo)

• Purpose: Enables the website to show targeted ads to users who have previously visited the site when they browse other websites or social media platforms.

• Affiliate Tracking Cookie (if using affiliate marketing partnerships)

  • Purpose: Identifies visitors who arrived via an affiliate link, ensuring proper commission attribution to the referring partner.

• Third-Party Ad Network Cookies (e.g., Google AdSense, Taboola, Outbrain) (if displaying ads on your website)

  • Purpose: Used by third-party advertisers to serve relevant ads to users based on their interests and browsing history.