MAR-CO.

Beaureale Investments x Center Parcs Eifel, Germany.

400% increase in leads | €2.37M generated in sales from digital channels

Lead generation and conversion strategy for high net-worth real estate investors.

Beaureale Investments are a European investment firm specialising in the leisure real estate market.

Our objective was to generate qualified investor leads for the financing of luxury cottages and facilities for one of the German holiday parks operated by Center Parcs.

The target audience was high-income investors, each with a minimum of €100,000 to invest in a park located in Eifel, Germany.

We built a targeted lead generation and conversion strategy with a multi-channel approach to generate high-quality leads for the Beaureale sales team.

Results.

M

in sales directly attributed to digital conversion strategy.

qualified leads generated, an increase of 400%.

%

average landing page conversion rate, 2.5x the industry benchmark.

%

of Dutch fund investors were acquired through digital channels.
"With the help of Loredana and MAR-CO we managed to significantly increase our online presence and lead conversions. Our sales team managed to turn these online lead conversions into sales of upward of €2.37M."

Gijs Van De Velde

Investment Manager, Beaureale Investments

Related work.

Beaureale Investments x Center Parcs Eifel, Germany | MAR-CO